How Restaurant Owners in the UK Can Increase Direct Orders Without Paying High Delivery App Fees
As consumer demand for food delivery continues to grow, restaurant owners are looking for ways to maximize revenue without sacrificing a large percentage of every sale. The commission-free ordering platforms are helping businesses achieve both by offering greater control over sales, customer data, and brand identity.
Many restaurants are paying closer attention to the true cost of third- party delivery platforms. While these third-party delivery apps offer convenience, labor expenses and operational overheads, restaurants are increasingly seeking ways to generate direct orders and retain more of their hard-earned revenue. That’s why more restaurant owners are turning to direct online ordering solutions that offer greater control, stronger customer relations and higher profitability.
From takeaways to cloud kitchens, Eatbay’s commission- free online ordering platform to boost direct online ordering, improve profit margin, reduce commission cost and build stronger relationships with customers.
Why UK restaurants are shifting to direct online ordering
Many food delivery marketplaces charge commissions ranging from 15% to 25% per order. While these platforms help restaurants reach new customers, they create a long term challenges:
- Revenue leakages through platform fees
- Missed opportunities to collect customer relationship
- Reliance on third party ecosystem
- Weakened brand presence
Platforms like Eatbay helps restaurants to eliminate third party commission fees, allowing restaurants to keep more of their earnings while building long-term customer loyalty.
Benefits of a restaurant online ordering platform
- Increased revenue from every order
- Access to customer purchasing data
- Enhanced customer satisfaction
- Reduced third party delivery commission.
- Drive more repeat orders and customer loyalty
- Build a stronger restaurant brand
How to reduce dependence on third party delivery apps and increase direct sales
- Invest in online ordering solutions: one of the most effective ways to avoid high delivery app fees is to offer customers a direct online ordering platform.
A commission free ordering system like Eatbay enables restaurants to order through their own website, make payment helping you retain more revenue from every sale.
Key features include:
- Streamlined order processing
- Secure online payment
- Digital menu management
- Direct customer engagement
- Build a strong digital presence: Your website should do more than showcase your menu, it should encourage customers to place orders directly and increase revenue.
Rather than directing customers to a third-party marketplace, features like promo codes, special offers, discounts, make your website an effective tool to incentivize customers to order directly and repeat orders frequently.
3. Offer exclusive discounts for direct orders
Customers often require a reason to switch away from delivery apps.
Offering incentives can significantly increase direct food orders.
Popular direct order promotions
- 10% discount on website order
- Discounts of delivery and collection
- Free delivery on direct order
- Free drinks or desserts
- Family meal deals
- Promo codes
These promotions encourage customers to visit your websites rather than ordering through expensive delivery platforms.
4. Optimize your google business profile
A fully optimized google business profile helps restaurants appear in local search and google map results.
Optimization checklist
- Accurate business information
- Updated operating hours
- High quality food photography
- Website ordering link
- Customer review
- Menu updates
Improving your local visibility can generate more restaurant orders online directly from nearby customers.
5. Leverage E-mail and SMS marketing
Direct communication remains one of the most powerful restaurant marketing tools
Gathering customer details through direct online ordering platform enables target promotions and personalized campaigns
- Campaign ideas
- Discount vouchers
- New menu lanches
- Weekend specials
- Seasonal offers
Email and SMS marketing can increase repeat orders without substantial advertising cost.
6. Focus on Local SEO for restaurants
Local seo for restaurants is essential for attracting customers searching for nearby food options
Many customers search using terms such as
- Best takeaway near me
- Pizza delivery in London
- Indian takeaway Manchester
- Online food ordering in Birmingham
7. Encourage online review
Customer reviews are a major ranking factor for local SEO and influence purchasing decisions.
Positive review help restaurants:
- Improve google rankings
- Build customer trust
- Increase website traffic
- Generate more direct orders.
Ask satisfied customers to leave reviews after every successful order
8. Switch to a commission free online ordering system
One of the most effective ways to increase profits is adopting a commission free restaurant ordering platform
Unlike traditional food delivery apps, commission free ordering system allows restaurants to:
- Keep 100% of order revenue
- Access customer insights
- Build their own brand
- Keep customer relationship
- Launch promo code and discount offers
A dedicated restaurant online ordering software helps business scale sustainable without excessive commission charges.
The Hidden Costs of Relying on Food Delivery Platforms
As online ordering becomes an essential part of restaurant operations, many businesses are realizing that relying heavily on delivery marketplaces can limit profitability. With rising operational expenses and restricted customer access and limited branding opportunities are encouraging restaurants to explore direct ordering platforms. This shift is driving interest in commission free ordering platforms.
Some of the common challenges include:
- High commission fees: A portion of every order is deducted as platform fees, leaving restaurants with less revenue reducing the value of every online order.
- Restricted customer insights: Valuable data such as customer data, contact details, ordering habits, preference often remain with the third party platforms rather than the restaurants.
- Reliance on external delivery platforms: Key aspects of the ordering and delivering process are handled by third-party providers. Restaurants have limited control over how orders are managed, delivered and communicated to customers.
- Restricted access to promotional tools: Running exclusive deals, promotion tools such as promo codes, coupons may be more difficult through third-party platforms.
- Weakened brand presence: from browsing to checkout, most of the ordering experience takes place within the delivery app’s platform, leaving fewer opportunities to showcase your restaurant’s unique value.
Many restaurants are adopting direct online ordering platforms that allow customers to order directly from their website or branded app.
Platforms like Eatbay help restaurants create a commission-free ordering channel, whether they can manage orders, launch promo codes and special offers, and maintain full ownership of customer relationships.
How food delivery App commissions impact restaurant revenue
Third-party delivery platforms have become a significant sales channel for many restaurants, helping businesses reach customers who prefer the convenience of online ordering. With an increase in order volume, this platform introduces costs that can impact profitability and long-term business growth.
Every order placed through a delivery marketplace may involve multiple charges that may reduce revenue retained by the restaurant. These expenses can extend beyond basic commission fees and often influence overall operating margin.
Some of the key costs include:-
- Commission charges on orders that reduce the value of each sale
- Platform service fees while processing or managing orders
- Marketing and promotional cost
- Payment processing fees for handling online transactions
- Reduced access to customer insights, which can affect personalized marketing and retention strategies.
- Limited ownership of the customer relationship
While these platforms delivers convenience and exposure, many restaurant owners are beginning to assess whether the long-term cost outweighs the benefits. As a result, businesses are increasingly exploring direct online ordering solutions that provide greater control over revenue, branding, customer engagement, and business operations.
Why restaurants are investing in their own online ordering platform
The restaurant industry is shifting rapidly towards direct digital ordering. While third-party delivery apps can help generate online orders, they often place restaurants in a position where they have limited control over customer relationships, branding, and profit margin.
Building your own online ordering platform gives your restaurant the ability to build a direct connection with customers while creating a more sustainable revenue model.
Some of the key advantages
- Lower operations cost
- Higher revenue retention per order
- Improved customer lifetime value
- Flexible delivery operation
- Scalable business growth
- Improved marketing effectiveness
- Greater financial control
Platforms like Eatbay help restaurants create a commission-free ordering channel where customers can order directly from the restaurants. This approach allows businesses to retain more revenue, run targeted promotions, launch promo codes, and maintain full ownership of customer data.
How Eatbay help restaurant increase profits and build customer loyalty
Unlike traditional food delivery marketplaces that charge commission on every order, Eatbay enables restaurants to accept direct online orders through their own branded platform. This helps businesses to retain more revenue while maintaining greater control over their customer experience.
With Eatbay, restaurants can:
- Accept commission-free direct online orders
- Maintain ownership of customer data and ordering insights
- Launch promo codes, discounts, and special offers
- Manage menus, orders, and operations from a single platform
- Build a stronger brand presence with a customized ordering experience
- Reduce reliance on third-party delivery apps
With Eatbay, restaurants can transform online ordering from a costly sales channel into a valuable driver of long-term business growth.
How Eatbay can help build your food delivery application
From online ordering and payment processing to delivery tracking and restaurant management, a food delivery platform requires multiple interconnected systems. Eatbay helps businesses build and launch feature-rich solutions that deliver fast, convenient, and reliable experiences for customers.
- Delivers fully customized food delivery app services tailored to your business model
- Creates a branded customer ordering app for android and web platform
- Integrated commission- free direct ordering system to maximize restaurant profits
- Develops restaurant management dashboards for seamless order handling
- Implements delivery logistics and route optimization solutions
- Designs intuitive UI/UX for seamless ordering experience
- Integrate secure payment gateways and real-time order tracking
- Offers ongoing maintenance, upgrades, and platform enhancements
- Implements promo codes, discounts, and promotional tools to boost customer retention
- Enables cloud kitchen, restaurant takeaway, multi vendor marketplace operations
Take control of your restaurant orders
Stop paying high commissions to third-party delivery platforms and start growing your business on your own terms.
Own every order. Keep every profit, Build lasting customer relationships with Eatbay.
